Print & Digital Design

I was recruited by Dominion Marine Media (now Boats Group) to spearhead the creation of its corporate brand identity, establishing the visual guidelines for the parent company of BoatTrader and Yachtworld. After successfully launching the DMM brand, I transitioned to become the primary designer for boats.com. In this role, I led a brand refresh to create a more luxurious look and feel, a challenging and satisfying process that involved adapting all designs for global audiences in up to eight languages while collaborating daily with teams in the UK and Spain.